The LIA successfully launches its new website, Online Learning Portal, and Member Engagement Platform

The LIA is excited to announce the successful launch of its newly refreshed website, which went live on 2nd July 2024. This launch marks a significant milestone in The LIA’s ongoing commitment to enhancing member experience and providing key resources for continuing professional development.

Marketing Manager, Megan Henshaw, explained “A fresh-faced website was imperative to our goals for 2024 as it became clear we needed a platform to better reflect The LIA as we are today and create a site that is easier to navigate for members and the industry.”

A new look and feel with innovative features
The revamped website not only boasts a modern look and feel but also introduces two highly anticipated features: an Online Learning Portal and a Member Engagement Platform.

Online Learning Platform: Skill development at your fingertips
Designed to cater to the evolving needs of professionals, The LIA’s Online Learning Portal offers a diverse range of courses. Tailored to help develop the ‘right skills at the right time’, from introductory to advanced technical skills to behavioural and leadership development, the platform has become the cornerstone of The LIA’s educational offerings.

Commercial & Training Manager, Teresa Beazley, commented “It’s important to recognise the needs of people within the industry have changed, and offering learning opportunities that fit around busy work and life commitments is essential to bridging the emerging skills gap, while engaging and retaining talent. Our new online training portal brings a range of new content to life, while making it as accessible as possible.”

Member Engagement Platform: Exclusive access for members
The Member Engagement Platform is a dedicated space for The LIA members to connect, share insights, and access exclusive content. This platform features special resources such as industry articles and webinars, enhancing a vibrant and engaged community. Members have the opportunity to interact with peers, gain industry knowledge, and stay up-to-date with the latest trends within the sector.

Membership Engagement Executive, Chloe Leatherland, noted “Our new Member Engagement Platform will redefine how we connect, ensuring every interaction is seamless and appropriately targeted leaving a personalised and lasting impression.

Enhanced user experience
The new website’s intuitive navigation ensures that users can easily find the information they need. Whether accessing comprehensive course offerings or exclusive member content, the redesigned interface promises a seamless experience across all devices.

The initial feedback from members and visitors to the website so far has been wholly positive:

“The website looks fab!” – Bethany Hall-Fletcher, Business Development and Digital Marketing Executive, Forge.

“As a relative newbie into the emergency lighting sector, I have always valued The LIA’s website as an authoritative source of information and news from across the lighting industry. The new LIA website represents a positive uplift in look, feel and functionality. Well done Megan, Ayca, and The LIA team!” Nick Revell, Managing Director, Philip Payne.

“HUGE Congratulations to Meg and Chloe for publishing the fabulous new LIA website. I fully appreciate all your hard work, it’s paid off. The site is clear, with great navigation, and not clustered. It looks so, so good.” Suzanne Castine, Marketing Manager, Recolight.

The LIA invites all members and stakeholders to explore the new website and take advantage of these exciting new features. This launch underscores The LIA’s dedication to supporting the professional journeys of its members and the wider lighting industry through innovative solutions and enriched engagement opportunities.

Ayça Donaghy, CEO of The LIA, added, “The launch of our new website, online learning platform, and member engagement platform represents a significant step forwards for The LIA. We are committed to providing our members with the best possible resources and a platform that supports their professional development and engagement within the industry. This new site is a testament to our dedication to continuous improvement and innovation.”