Leading lighting association, The LIA, are excited to announce a range of new courses designed to equip lighting professionals with the skills needed to move from selling individual products to mastering complex, integrated lighting solutions.

Launching in January 2025, these tailored learning solutions are focused on helping sales specialists transition into sales engineers, combining technical knowledge with strategic selling techniques to meet the demands of today’s competitive lighting market.

Designed for professionals in the lighting sales sector, it aims to provide delegates with the skills to understand and address customer needs effectively. It will enable attendees to communicate the features, advantages, and benefits of their products. It will help sales teams develop confidence working with engineers, designers, and contractors and build expertise in system-level lighting projects and emerging technologies.

After attending this new training course, attendees will be trusted advisors for complex lighting solutions, being able to handle objections and be confident in negotiations, having gained solution-based selling techniques to deliver bespoke projects.

This course brings part of The LIA’s trusted Certificate Course into the modern era, providing a flexible learning approach designed to fit around your schedule. Supported by The LIA’s Profession Map, you can tailor your journey to suit your career goals

Course Options:

Visit The LIA’s website to learn more and register your interest to attend –  https://www.thelia.org.uk/product/combined-sales-course-package.html

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November 2024 issue

2024 A1 Buyers Guide